Brown is the new black

Renova, the toilet paper company, has introduced a line of TP that is not only stylish, but matches everything you own, too.

How can TP be stylish? And, more importantly, how can it match everything you own?

When it’s black.

Seen in Europe’s hippest hotels, bars and restaurants, black TP is considered to be the non-plus-ultra of the sophisticated set. Now, Renova is bringing its new line to North America to see if black is the new black.

Knowing the positive properties - as well as being a fan - of black, I never thought I would have such distaste for the colour.

Does anyone see a problem with black TP? Anyone?

TP was originally conceived as white in colour for contrast: the whiter the TP, the knowledge that you always knew when you were clean after wiping. Although there have been variations of the colour (and pattern), white has always been the preferred choice.

But, black eliminates any contrast. How will you ever know if you’re clean enough? Or just clean? Wipe once or wipe a hundred times, you’ll never notice the difference. Do you like skid marks? You’ll have to, one way or another.

And, don't even get me started on the effects of possible colour transfer.

Even though black matches everything, this time, I don’t think it goes very well with brown. Clever with its concept, but crazy in its execution.

Black TP is just a shitty idea.